Chef and PURE Founder Peter Schmid, wanted to create a lifestyle brand - modern dining without excess. PURE Urban Oasis™ will serve reasonably priced American style food, familiar ingredients but with a new twist.

The journey from midday to midnight and beyond will be conducted by a DJ playing music that further enhances the Pure "martini-bar" nightlounge with down-tempo "acid jazz" and groovy house music in the later hours.

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